Will Fanguy
Senior Content Designer — AI & Conversational UX
✒️ About Me
I'm a senior content designer specializing in AI products—prompt systems, conversational flows, and content standards that make LLM features useful, trustworthy, and consistent. I partner with product, design, and engineering to define what the model should do, what it must not do, and how we measure quality (voice and tone, attribution, scope discipline, formatting, and safety guardrails). I'm known for turning ambiguous problems into frameworks teams can ship and maintain.
🛠️
Tools & Expertise
AI & Prompt Engineering
- System prompts, multi-turn conversations, tool/function calling, hallucination prevention
- AI safety guardrails, prompt quality frameworks, conversational UX
- Content QA for AI: rubrics, prompt review workflows, and failure-mode patterning
Content Design
- Microcopy, voice & tone guidelines, style guide development
- Content strategy frameworks, technical writing
Design Systems & Research
- Design system documentation, information architecture
- User research, A/B testing, usability testing
Tools
- Figma, Miro, Supernova, Adobe Creative Suite, WordPress
💪
Skills & Talents
- Simplifying the complex into more relatable parts
- Leading through encouragement and understanding
- Creating systems and guidelines to maximize return on investment
- Experience leading and working with design thinking and Agile
⚡
Ambitions
- Work on things I love with people I respect.
- Eliminate instances of unnecessary verbosity.
- Make a positive impact daily.
- Save the world, one grammatically correct sentence at a time.
👨🏼💻 Experience
Glassdoor (Indeed)
Senior Content Designer, AI Foundations (Contract)August 2025 - Present
- Designed and engineered AI prompts powering Glassdoor's AI Resume Copilot (ARC), a conversational career guidance platform now live to 100% of U.S. users, helping job seekers analyze job fit, salary comparisons, and career progression
- Architected multi-stage prompt flows integrating resume parsing, job market data, salary tools, and employer reviews to deliver personalized career insights
- Contributed to 90%+ user satisfaction rate on AI copilot interactions through systematic prompt engineering and UXR-informed refinements
- Established 5 comprehensive content quality frameworks (voice/tone calibration, source attribution, scope discipline, quote integration, content formatting) standardizing AI output quality across 68 production prompts
- Implemented anti-hallucination guardrails preventing AI fabrication of company awards, salary data, and job qualifications—ensuring accuracy in high-stakes career decisions
- Led prompt engineering for Best Places to Work integration, weaving Glassdoor's awards data into review summaries, culture assessments, and job search results
- Designed AI experience for non-resume users contributing to 10-12% CTR on copilot entry points and ~4K+ monthly opt-ins
- Engineered LLM-generated suggested prompts system achieving 28% onboarding completion rate for Recruiter Intro feature
- Collaborated with PM, Engineering, and Design teams across 20+ sprints to ship AI summaries, interview insights, and salary guidance features
g2o, LLC
Senior Content DesignerMay 2023 - June 2025
- Modernized Currency, M&T Bank's internal design system, by updating and improving documentation for components, patterns, and pages
- Researched, drafted, and tested UX documentation in Figma and Supernova to enhance adoption, understanding, accessibility, and advocacy across design and development teams
- Analyzed interaction data and research findings to refine UX documentation, resulting in improved adoption and usability metrics
- Advocated for inclusive, accessible content decisions in line with WCAG guidelines
- Collaborated with UX/UI designers, product managers, and developers to align content with user needs and system goals
- Led comprehensive UX research for a home builder's community pages optimization, managing 20 user interviews across six distinct segments
- Developed a breakthrough behavioral model that transformed client understanding of the customer journey
- Identified three core user needs that reshaped content strategy
- Synthesized 5,600+ data points across 640 person-hours of research
- Pioneered AI-enhanced research methodologies to improve efficiency while maintaining quality
- Developed and refined UX copy across digital platforms, enhancing product clarity and usability
- Collaborated with designers to provide microcopy and with developers to implement concepts
IBM
UX Content Designer, Watson AssistantJan 2021 - May 2023
Curriculum Designer, Design Program OfficeJan 2019 - Jan 2021
- Developed content strategy for AI-driven enterprise solutions that resulted in significant user engagement improvements
- Designed and optimized conversational UX for AI-driven products as the only dedicated in-product content designer for multiple AI products including Watson Assistant
- Led UX writing and content strategy sessions with product managers, engineers, and designers
- Collaborated with product and design teams to build user experiences by refining information architecture and UX copy
- Conducted user research and experimentation to refine content effectiveness
- Developed systems and strategies so other designers could confidently write in-product content aligned with voice, tone, and values
InVision
Content StrategistSept 2017 - Dec 2018
- Restructured information architecture and UX copy via WordPress to enhance usability and increase CTA engagement
- Created UX writing guidelines and content strategy frameworks to drive consistency across InVision's design tools
- Partnered with product and design teams to develop user-friendly workflows, improving customer retention
- Collaborated with stakeholders to develop creative content and unique solutions for marketing initiatives
Piktochart
Content StrategistJan 2016 - Jan 2017
- Optimized onboarding flows and in-product messaging, reducing user friction and increasing conversion rates
- Tracked content performance metrics to iterate on UX copy and improve engagement
- Designed and executed content experiments focused on increasing retention
🎓 Education
David Lipscomb University
Nashville, TN
Fall 2010 - Spring 2012
College of Education
Master's of Education: Teaching, Leading and Learning
Middle Tennessee State University
Murfreesboro, TN
Fall 2003 - Fall 2006
College of Mass Communication, School of Journalism
Bachelor of Science: Mass Communication
Focus in Public Relations, Minors in Business and Sociology